CREATIVE l DESIGN l STRATEGY

Last week I attended  B2B Marketing Live UK . Some of the insights really hit home how fundamentally the game is changing. My time was jam-packed with sessions, listening and speaking to experts at the forefront of the latest innovations in marketing, exploring uncharted territory to figure out what this rapidly evolving landscape means for B2B brands. A recurring theme was the impact of AI on search. It is changing the game entirely. Website traffic is down and is unlikely t